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Peter Rabbit hops into new US retail destinations

In celebration of Peter Rabbit’s 120th birthday year, Penguin Ventures has partnered both with new licensees as well as expanded ranges with current partners in the US, as well as key global markets.

New partners to the Classic Peter Rabbit programme in the US include Little Road Co which recently launched an apparel and accessories range, as well as Dreamland Baby which will launch weighted sleep suits, pyjamas, bedding and toddler blankets in August. In the play and learning space, Phidal has a range of Classic Peter Rabbit titles and will be launching four books later this year.

The new licensee portfolio is rounded out with the addition of Craft Buddy, which has a diamond art painting range in the UK and will continue to expand in key global markets including the US. Aspinline also has a range of Peter Rabbit fabric badges and pin badges.

In addition, new and expanded ranges with current partners includes Kids Preferred, Pottery Barn, Williams Sonoma and Zrike on homewares.

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