This ad will be closed automatically in X seconds.

Peter Rabbit hops into new US retail destinations

In celebration of Peter Rabbit’s 120th birthday year, Penguin Ventures has partnered both with new licensees as well as expanded ranges with current partners in the US, as well as key global markets.

New partners to the Classic Peter Rabbit programme in the US include Little Road Co which recently launched an apparel and accessories range, as well as Dreamland Baby which will launch weighted sleep suits, pyjamas, bedding and toddler blankets in August. In the play and learning space, Phidal has a range of Classic Peter Rabbit titles and will be launching four books later this year.

The new licensee portfolio is rounded out with the addition of Craft Buddy, which has a diamond art painting range in the UK and will continue to expand in key global markets including the US. Aspinline also has a range of Peter Rabbit fabric badges and pin badges.

In addition, new and expanded ranges with current partners includes Kids Preferred, Pottery Barn, Williams Sonoma and Zrike on homewares.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Mattel_OG
 
Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
FiveNightsFreddy500x500-500x500
 
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
J.G
 
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Hasbro_music
 
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
 
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Brawl_Stars
 
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.