PG Live 2021 confirms new July date

Popular greeting cards event will take place on 27-28 July at London’s Business Design Centre.

It has been confirmed that the Progressive Greetings Live 2021 exhibition will be going ahead physically, but with new dates of Tuesday 27 July and Wednesday 28 July.

Taking place in its ‘home’ of the Business Design Centre in London’s Islington, the popular dedicated greeting card trade show was due to be staged on 8-9 June, but organisers Max Exhibitions believe the later dateline will give extra reassurance to exhibitors and visitors alike.

“While the Covid situation is improving by the day in the UK, with the vaccine rollout ahead of schedule and everything signaling that lockdown measures will be eased very soon, by moving PG Live from early June to late July allows for an extra seven weeks of people’s confidence to build as we all embrace the new dawn,” explained Warren Lomax, joint show director of PG Live.

Having spoken to so many of the exhibitors over the last few months, Warren added that “it has come across loud and clear that the greeting card community really wants PG Live to go ahead, so that retailers can see in the flesh all the inspiring new ranges and designs that you have been creating.”

The news of the new timeline for PG Live has gone down well with those in the licensed greeting cards community.

“Like so many publishers we are desperate to be able to showcase our product in a trade show environment where we can engage with our customers and they can touch, feel and see our wonderful array of new products,” commented Grace Elphinstone, marketing manager at Carte Blanche Greetings. “Moving the show will, I’m sure, enable more of our customers to attend. We just can’t wait to meet up in person again and thrilled that PG Live, as the UK’s best greeting card focused show will likely be the first in-person show of the year. Roll on July.”

Daniel Prince, md of Danilo, added: “Nothing virtually can replace actual face to face meetings, and product showcasing. It makes good sense to delay PG Live until July, thereby providing exhibitors and visitors with greater reassurance.

“The new timing for the show gives us a great chance to showcase our latest ranges and our 2022 product. We are so looking forward to seeing our industry friends and retailers. It’s been too long.”

You can find out further details on the event by clicking on this link.

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