Co-branded range for Boat Rocker Studios’ tween dance drama lands on fashion retailer’s website.
Boat Rocker Studios’ successful tween dance drama, The Next Step, has landed online at UK fashion retailer Next, with the co-branded Pineapple X The Next Step girls dance wear range.
Available on www.next.co.uk, the range features seven skus, including bra tops, leggings, hot pants, cropped t-shirts and a hoodie. The collection is proving to be popular and exceeding sales expectations across the full range. Currently leading skus include the pink crop t-shirt and black leggings.
The Pineapple x TNS range initially launched last October following the ongoing success of The Next Step-themed workshops held at Pineapple’s famous Covent Garden studio. Products were available from Pineapple’s store and its online web shop.
“We are delighted with the performance of the Pineapple x The Next Step exclusive capsule collection of girls’ clothing, which is exceeding all expectations and constantly selling out online at www.pineapple.uk.com and in our Pineapple shop in Covent Garden,” said Debbie Moore, ceo of Pineapple Dance Studios and designer of the Pineapple x TNS range. “It was a natural progression to place the collection with Next online, where our bestselling women’s and girls’ wear have already been selling well for a year.”
Debbie continued: “The TNS workshops at Pineapple Dance Studios have broken all records – in terms of selling out upon release – and continue to grow in popularity due to demand following the cast visit to the studios as part of their world tour. Pineapple and The Next Step are a brand partnership made in heaven.”
Kate Schlomann, evp brand management and content marketing at Boat Rocker Studios, added: “The Next Step and Pineapple Studios have fantastic synergy making perfect partners. We are delighted that Next have listed the range, and its early success is testament to the power of the partnership and popularity of both brands.”
The Next Step is broadcast in over 120 countries worldwide and follows the trials, tribulations and triumphs of A-Troupe, a group of dancers at the Next Step dance studio. Now in its seventh series, it has consistently been one of the most requested CBBC shows on iPlayer over the past five years. Since series seven launched in January 2020, there have been more than six million requests.
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