The operation strengthens the strategic relationship established by both companies in 2016.
European family entertainment company, Planeta Junior has confirmed that it has invested in ZAG Entertainment.
The agreement is a culmination of a long-standing partnership between the two companies, which together have expanded ZAG’s presence and brands across Europe.
Planeta Junior will now also join the production company’s management board.
The two companies began their association in 2016 with representation for Miraculous – The Adventures of Ladybug and Cat Noir in Europe.
In 2017, the relationship expanded to include a co-production agreement covering five new Zag Heroes series including Power Players and Ghostforce.
Alongside this capital agreement, both companies have drafted a European strategic plan, which includes an ambitious content creation agenda for cinema and TV audiences and experiences, as well as a road map to strengthen licensing and merchandising.
A toy line from Zag Lab – ZAG’s new toy division – and Playmates Toys will debut this autumn in key territories around the world, and in autumn 2021 across the US. In addition, a $70 million budget animated Miraculous feature, co-produced by ZAG, ON kids & family and Planeta Jr., will also be released globally, scheduled to premiere in autumn 2021 or early 2022.
“We are very proud to announce this agreement, which intensifies our business relationship and our longstanding friendship with ZAG,” said Ignacio Segura, general manager at Planeta Junior and future ZAG board member. “Planeta Junior shares ZAG’s enthusiasm for creating quality content that excites and entertains children, and is capable of becoming a very powerful brand.”
Jeremy Zag, founder and ceo of ZAG, added: “Planeta has always believed in Zag and has given us the strength to push beyond our limits, and we are thrilled to have them on board. In this next new chapter to continue the journey to build the ZAG dream.”