The agency will be responsible for local brand development in Spain, Portugal and Italy for the 9 Story property.
Planeta Junior has secured a deal with 9 Story Media Group and Karma’s World Entertainment to represent Karma’s World in Spain, Portugal and Italy.
The deal was secured with 9 Story Brands, 9 Story Media Group’s dedicated brand management and consumer products division.
Karma’s World is based on a concept created by US rapper, actor, producer, entrepreneur and philanthropist Chris ‘Ludacris’ Bridges and inspired by his oldest daughter.
The series follows ten year old Karma Grant, an aspiring musician and rapper with enormous talent and an even bigger heart. Each episode is infused with hip-hop, streetwear and original choreography. The series focuses on themes of self-expression, identity, leadership, creativity and the importance of community.
On top of the Netflix launch, 9 Story will provide localised YouTube, social media and public relations strategies to support each territory.
Mattel has already joined Karma’s World, and will launch a full line of toys in 2022. Planeta Junior will develop the local licensing programme in apparel, accessories, back to school, HBA, role-play, arts and crafts among others.
“We are very excited to join 9 Story and Karma’s World Entertainment on this amazing project,” said Antonella Ceraso, director of consumer products at Planeta Junior. “Kids are going to love Karma and will want to be part of her world. Music, dance and fashion, best in class producers and great partners prove this show is going to be an astounding success.”
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