This ad will be closed automatically in X seconds.

Poetic Brands adds Fido Dido to 7UP Free licence

‘King of Chill’ will star in brand’s Feels Good to be Free creative campaign.

Licensed apparel specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido.

The ‘King of Chill’ – created in the 1980s – will star in 7UP’s new Feels Good to be Free creative campaign this year.

Fido Dido is known for his quirky and fun attitude and became synonymous with 7UP in the 1990s, when he graced cans and bottles and appeared in a series of ads.

The character has appeared on 7UP packaging on and off ever since in celebration of important moments in the lemon-lime beverage’s history.

Poetic Brands will develop a host of apparel lines which feature Fido Dido’s unmistakable outline combined with classic 7UP Free imagery.

“We are very excited to be adding Fido Dido to our 7UP Free licence,” commented Elliott Matthews, md of Poetic Brands. “He is an iconic figure for a whole generation of people and is instantly recognisable to millions, so this range will really stand out at retail and we are expecting strong sales.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The summer of 2024 will mark a significant milestone for Products of Change as the brand and licensing industry’s only dedicated platform to sustainable transformation celebrates its five-year anniversary with a special get together for its community of members, industry pioneers and change makers....
The retailer has expanded its partnership with Paramount to celebrate 25 years of SpongeBob SquarePants....
The industry is being invited to celebrate summer in the capital with a treasure hunt on Wednesday 17 July around Embankment and Westminster, with the route marked by several local pubs....
Brands In's Rachel Wyatt talks summer trading, new movie launches and hitting some ambitious targets for 2024....
The collaboration was brokered by the 24 Hours of Le Mans' exclusive licensing agency, IMG....
This marks the brand's first collaboration in the arts and will see the arrival of hair accessories, jewellery and handbags among other lines....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.