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Poetic Brands adds Percy the Park Keeper to children’s offer

Apparel licensee secures deal with The Point.1888 for the heritage literary brand.

Poetic Brands is continuing to build up its portfolio of properties for its baby, childrenswear and accessories division – securing a deal for evergreen property, Percy the Park Keeper.

The company will create a collection including babywear, layette and baby accessories such as bibs, hats, scratch mitts, booties and muslin cloths, as well as baby changing bags. For children, there will be apparel and outerwear, swimwear and towelling ponchos, plus nightwear and essentials.

The deal was secured with The Point.1888.

“Percy The Park Keeper was already on our radar for 2021 and as soon as Hannah at The Point.1888 confirmed that they were representing Percy, the deal memo was signed,” commented Anne Bradford, director at Poetic Brands. “The brand is a true evergreen from both a book and television perspective, but has a completely clean retail space for apparel.

“We’re looking forward to working with these incredible illustrations to create some premium ranges with a broad appeal to adults and children alike who know and love these books.”

Olivia Wiggett, senior commercial executive, at The Point.1888, added: “We are absolutely delighted to be working with Anne and the specialist team at Poetic on this truly magical range of products. Percy is a brand dear to so many families, across the generations – and we look forward to expanding this brand to retail across various categories in 2021.”

Percy the Park Keeper – written by Nick Butterworth – is marking its 30th anniversary this year with a range of activity. This includes a partnership with National Trust at Blickling Estate and Dunham Massey featuring online activity including storytime with Nick.

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