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Poetic Brands brings Sweet Caroline t-shirt line to Tesco for World Cup

Apparel licensee Poetic Brands has partnered with licensing agent and lyric licensing expert, Sunny Side Up Consulting, and Tesco to produce a special range of men’s and women’s t-shirts for England fans during the World Cup.

The shirts – one red shirt for women and one blue shirt for men – highlight the iconic fan favourite song Sweet Caroline and the lyrics ‘Good times never seemed so good’.

Adopted by sports fans around the world, the feel-good Neil Diamond song became a hit with supporters of the England men’s team on their way to the final of the Euro 2020 football championships. It then roared on the Lionesses to their historic victory at Euro 2022.

“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” commented Michael Gottlieb, founder of Sunny Side Up. “This wildly popular song has gone from strength to strength since its adoption by sports fans – let’s hope our footballers do the same.”

Anne Bradford, commercial director at Poetic Brands, continued: “Sunny Side Up, with its unparalleled expertise in lyric licensing, is the perfect partner to help us bring these much-loved lyrics to stylish t-shirts during the biggest event in football. Fingers crossed that we’re all still singing ‘Good times never seemed so good’ on 18 December.”

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