Ambitious apparel specialist, Poetic Brands has unveiled its newly developed footwear division.
The first signing for the new division is Original Squishmallows – the ultra-soft, collectable plush hit brand from Jazwares.
Producing children’s footwear and slippers initially, the company believes that the partnership is the ‘perfect way’ for it to showcase the new line.
Commercial director of Poetic Brands, Anne Bradford has spent six months developing the new product line. She commented: “This has been a really exciting brand to work on and we’re so proud of the product line. We can’t wait to bring the ultra-squeezable, snuggly Squishmallows brand into our footwear division.”