Bulldog Licensing has inked a new deal between Poetic Brands and Rolling Stone, the world’s voice of authority in music, entertainment and politics.
The collection will feature the brand’s iconic logo treatment in a series of daywear and nightwear, as well as luggage. Poetic Brands will launch initially with men’s t-shirts later this year.
Rolling Stone magazine has been a trusted source of information and a go-to resource for everything from current affairs through to its globally renowned ‘Best of…’ lists of music across the genres for over 60 years. The Rolling Stone website receives over a million unique visitors from the UK alone every month, while popular print titles of the magazine now exist in multiple European countries including UK, Germany and France.
The brand reaches even wider audiences through major events such as the Rolling Stone Music Awards.
It recently teamed with Ben Sherman for a 60th anniversary collaboration covering graphic tees, knit polis and printed shirts. The brand has also inspired tech accessories, festival gear, home décor and games.
“Cultural iconography is a much sought-after inspiration for great apparel,” commented Elliott Matthews, md at Poetic Brands. “They don’t come more iconic than the world’s best-known music, entertainment, and politics publication, Rolling Stone.”
Rob Corney, md at Bulldog Licensing Group, continued: “Poetic Brands combines skill and style in the licensed apparel field with proven experience alongside some of the coolest brands in the business. We are delighted to bring Poetic together with Rolling Stone for what we are sure will be a highly desirable collection.”
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