Apparel licensee, Poetic Brands has collaborated with boohooMAN on the launch of a new National Football League UK clothing collection.
The 26-piece collection – which launches today (26 January) – features men’s t-shirts, sweats, joggers, hoodies, denim jeans and full varsity jackets.
With the popularity of the NFL growing globally – and three international games lined up for the UK at Tottenham and Wembley in 2023 – the clothing line should be welcomed by sports fans and style-seekers alike.
“I have wanted to collaborate with the NFL, an iconic global sport organisation, for some time now and can’t wait to show our consumers this exciting new collection,” commented Samir Kamani, ceo of boohooMAN.
Elliott Matthews, md of Poetic Brands, added: “This is a fantastic trifecta. A true trend-leading branded range, a wonderful fashion partner and a strong, recognisable brand – all working together. Watch this space… more to come.”