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Pokémon, Barbie, Gabby’s Dollhouse among Bologna Licensing Awards winners

The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids.

The ceremony – which took place on Monday 8 April – was hosted by TV presenter Laura Carusino and organiser Cristina Angelucci (BM srl).

The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids (BLTF/K, 8-11 April), the only trade fair dedicated to brands for children, teenagers and young adults, at the heart of the 61st Bologna Children’s Book Fair.

The awards this year had 13 categories, including the newest ones Best Licensed Sustainable Project and Best New Licensing Stars 2023.

The prestigious jurors Philippe Guinaudeau, Ian Hyder, Helena Mansell-Stopher, Cristiana Paesani and Astrid Specht chose the winners from almost 190 entries from all over the world, particularly from the European market.

The winners are:

BEST PRE-SCHOOL LICENSING PROJECT

Universal Products & Experiences in partnership with Spin Master for the Gabby’s Dollhouse project.

BEST KIDS LICENSING PROJECT

The Pokémon Company International for the Pokémon x Van Gogh Museum project with the Van Gogh Museum.

BEST TEEN LICENSING PROJECT 

The Pokémon Company International with the project Clarks x Pokémon in synergy with Clarks.

BEST YOUNG ADULT PROJECT

Rai Com for the Mare Fuori (The Sea Beyond) licensing programme, in partnership with various partners.

BEST RETAIL PROJECT 

Mattel Europe with the Barbie x Zara project in collaboration with Zara.

BEST FASHION PROJECT

The Pokémon Company International and Dolly Noire for the Dolly Noire x Pokémon project.

BEST LICENSED PUBLISHING PROJECT 

Andersen Press with the illustrated book Goodnight Elmer.

BEST LICENSED TOY PROJECT

Universal Products & Experiences in partnership with Spin Master for the play-set Gabby’s Dollhouse.

BEST PROMOTION/LOYALTY CAMPAIGN 

Studio 100 Media with the Vegesaurs x Lidl campaign, in collaboration with Lidl.

PROMOTION: BEST LICENSED KIOSK PRODUCT 

Mondadori Media with the Peanuts 3D collection, together with WildBrain CPLG and Peanuts Worldwide.

BEST LICENSED SUSTAINABLE PROJECT

Studio 100 Media for the project Maya – License Factory in Natural Dye, in partnership with License Factory.

BEST NEW LICENSING STARS 2023 

Nerd Agency (FILM.UA Group) for Mavka. The Forest song.

BEST PROPERTY OF THE YEAR

Mattel with Barbie

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