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Popeye brand set to enter the metaverse

Popeye the Sailor Man is partnering with custom watch brand UNDONE and MADworld to release a specialised NFT collection across Asia.

The Popeye Metaverse Madness tells the story of Popeye in different parallels, where the balance of time and space is broken and chaos occurs.

The programme will include more than 4,000 Popeye character variations dressed in an assortment of costumes, set against a variety of backgrounds, and released in the form of Algorithmically Generated NFTs. The deal was brokered by Medialink, the local agent in China for King Features.

The NFTs will be sold in the form of blind boxes, helping to ensure random distribution of the NFTs across all three tiers. The boxes will be revealed on a set date for all the holders.

As the project progresses, there will be various games and upgrade plans in the future, including airdrops, exclusive physical perks and even NFT staking.

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