This ad will be closed automatically in X seconds.

Popeye brought to life on apparel by de•Kryptic

New collection of AR apparel and accessories debuts at Las Vegas show.

Following on from Popeye’s 90th anniversary celebration kick off, King Features Syndicate has teamed with augmented reality fashion brand, de•Kryptic, to develop a line of Popeye apparel and accessories.

Popeye is the first licensed character to partner with the unique fashion house and the line – which includes augmented tees and backpacks – will be unveiled during the Agenda fashion trade show in Las Vegas.

de•Kryptic combines contemporary graphics and fashion style with technology to create its unique products. The clothing and accessories come to life with streaming content, 3D animations and rich sound effects which accompany the graphics.

Augmented reality merchandise viewer, Boosted Art, gives fans the ability to share the experiences across social platforms.

“de•Kryptic is proud to announce our very first licensing partnership with, Popeye, one of the worlds most iconic cartoon characters,” said de•Kryptic co-owner and creative director, Christopher Fermoselle. “As this is his 90th anniversary year, timing couldn’t be better to introduce Popeye’s fans to an entirely new brand experience, something that’s never been seen before.”

Jarred Goro, senior director of domestic licensing at King Features, added: “We are excited to announce our new partnership with de•Kryptic. The synergy of our classic Popeye brand with cutting-edge wearable augmented reality is truly an innovative new venture.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.