Popeye and Olive Oyl have teamed up with beauty brand L’Oréal to celebrate the Qixi Festival in China, in support of L’Oréal’s Paris Men Expert collection.
Celebrated on the seventh day of the seventh lunisolar month on the Chinese lunisolar calendar, the Qixi Festival – also known as Chinese Valentine’s Day – is a celebration of the love between Zhinü and Niulang in Chinese mythology.
L’Oréal’s Popeye and Olive Oyl campaign supports the beauty company’s men’s grooming product line, the Paris Men Expert Collection. The line includes products such as Hydra Power Bom, Age Protect Bom, Volcano Bom, Hydra Sensitive Bom, Vitalift Bom, Oil Free Bom, Hydra Energetic Bom, and Bright Revive Bom.
The campaign also finds the popular animated couple on premiums including gift bags, gift cards, puzzles, stickers, canvas bags, baggage tags, music boxes and glassware.
“Popeye and Olive Oyl are one of pop culture’s most recognisable couples and we are thrilled they are part of this year’s celebration of the Qixi Festival in China through L’Oreal’s promotional campaign,” commented Carla Silva, vice president/general manager and global head of licensing at King Features.