This ad will be closed automatically in X seconds.

Popeye, Olive Oyl and L’Oréal celebrate Qixi Festival in China

Popeye and Olive Oyl have teamed up with beauty brand L’Oréal to celebrate the Qixi Festival in China, in support of L’Oréal’s Paris Men Expert collection.

Celebrated on the seventh day of the seventh lunisolar month on the Chinese lunisolar calendar, the Qixi Festival – also known as Chinese Valentine’s Day – is a celebration of the love between Zhinü and Niulang in Chinese mythology.

L’Oréal’s Popeye and Olive Oyl campaign supports the beauty company’s men’s grooming product line, the Paris Men Expert Collection. The line includes products such as Hydra Power Bom, Age Protect Bom, Volcano Bom, Hydra Sensitive Bom, Vitalift Bom, Oil Free Bom, Hydra Energetic Bom, and Bright Revive Bom.

The campaign also finds the popular animated couple on premiums including gift bags, gift cards, puzzles, stickers, canvas bags, baggage tags, music boxes and glassware.

“Popeye and Olive Oyl are one of pop culture’s most recognisable couples and we are thrilled they are part of this year’s celebration of the Qixi Festival in China through L’Oreal’s promotional campaign,” commented Carla Silva, vice president/general manager and global head of licensing at King Features.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Pyramid International has welcomed David Harrison as its new commercial director for the grocer, independent and export channels....
The partnership - one of the most comprehensive and ambitious club deals ever agreed in sports merchandising - will run until the end of the 2034/2035 season, with Fanatics working alongside Juventus to grow its brand and merchandise offering to fans....
We’re now into the final week of June, so that means the entry deadline for the Progressive Preschool Awards is perilously close … Friday 28 June, in fact... have you got your entries in yet?...
Krispy Kreme has followed up recent collaborations with Dolly Parton and PrettyLittleThing, launching four new doughnuts to celebrate 30 years of Friends....
Following the first sellout Lulu Guiness bag last September in Waitrose, the two British brands have collaborated once again on a second statement tote....
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.