King Features Syndicate has teamed with Hush Puppies for a new collection of Popeye and Friends vintage-inspired footwear and socks.
The partnership was brokered by Doce, King Features’ licensing agent in Chile.
The Hush Puppies collection features men’s and women’s boots, sneakers, slippers and socks in styles that aim to capture the personalities of each character including Popeye, Olive Oyl and Brutus.
“Hush Puppies and Popeye share strong awareness and affinity amongst Chilean consumers so we are thrilled with how the combination of fashion and nostalgia can be seen throughout this exclusive collection,” commented Carla Silva, vice president/general manager and global head of licensing at King Features.
As spokesperson for Hush Puppies continued: “With their strong heritage and an appreciation for joy and simplicity, Popeye and Friends align perfectly with our brand values. The characters have long been a beloved part of Chilean pop culture and we jumped at the chance to design an everyday footwear collection that merges the vintage characters with modern styles.”