This ad will be closed automatically in X seconds.

Pophouse and Cyndi Lauper team to create new experiences promoting her legacy

Swedish entertainment company, Pophouse has acquired the majority share of award-winning American singer-songwriter Cyndi Lauper’s master recording revenue and publishing.

Cyndi Lauper and Pophouse will now work closely together through a joint venture. Together, they will develop creative activations inspired by the star’s timeless pop music repertoire (excluding her Broadway music), spanning her iconic career. This includes hits such as Girls Just Want to Have Fun, Time After Time and True Colours.

“Since we first met, Pophouse has impressed me with their commitment to maintaining and developing my professional life’s work and ensuring its legacy,” commented Cyndi. “Their creativity and vision, combined with my continued involvement via our unique joint venture is what is most exciting to me. I can’t wait to participate in this new stage in my musical evolution and I could not be more pleased to know my music will now be in Pophouse’s safe hands as they build upon my legacy in the years to come.”

The deal marks Pophouse’s first acquisition from a US artist as the company continues to expand beyond its native Nordics.

Founded by ABBA’s Björn Ulvaeus and EQT founder Conni Jonsson in 2014, Pophouse began its venture into music investments in 2022 by acquiring the catalogues of two of Sweden’s most iconic global musical exports, Avicii and Swedish House Mafia.

The company is a founding investor of the world-renowned ABBA Voyage immersive virtual concert residency and the force behind immortalising the rock band KISS as avatars.

Pophouse ceo, Per Sundin added: “Cyndi Lauper is an icon, with a career that has inspired generation after generation of music lovers. That she has entrusted us to protect and continue to grow her legacy is a privilege we are proud to accept. We set ourselves apart through our emphasis on artist and brand development, so that we can nurture the value of our investment, and we are pleased Cyndi endorses our vision for her remarkable catalogue of work.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
ParisOlympics500x500
 
Supported by The Point.1888, the programme will deliver a range of products that aim to capture the spirit and energy of Team GB and help increase the brand’s presence in different categories and retail channels....
BaftaGamesPhilWang500x500
 
The winners of the 20th BAFTA Games Awards were announced on Thursday 11 April in a ceremony hosted by Phil Wang at the Queen Elizabeth Hall in London....
PringlesCrocs500x500
 
Fans across the globe will have the choice of three limited edition Pringles-inspired designs in fan favourite Crocs styles, an array of Pringles-themed Jibbitz charms and a new Pringles flavour inspired by the partnership, Croc-Tail Party....
RoyalPavilionBrighton500x500
 
With a promise that the licensing programme will 'extend the allure of the majestic estate' to connoisseurs far and wide, an array of merchandise is being planned....
CurveUFC500x500
 
Under the new agreement, Revlon's Curve for Men will become an Official Partner of UFC in the fragrance category - marking the first time UFC has offered the category to a marketing partner....
BLLAS24new500x500
 
Taking place on Thursday 25 April, some 450 industry executives will head to the Royal Lancaster London for an afternoon of celebration....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.