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Portmeirion marks 10 years of Sophie Conran line

New anniversary collection of mugs launched as part of celebrations.

The Sophie Conran for Portmeirion range is celebrating its tenth anniversary this year.

The award winning range was first launched in 2006 and has become one of Portmeirion’s best selling collections around the world.

It is now sold in over 20 countries, and aims to offer a ‘more versatile and relaxed’ approach to dining, under Sophie’s mantra that every day should be a beautiful day.

The white collection includes tableware, serving pieces, cookware, bakeware and kitchen accessories.

This is complemented by a glassware collection, Pebble colourway and Sophie Blue and Christmas designs, as well as an aluminium cookware line.

Portmeirion has launched an anniversary collection of mugs – decorated with stripes and spots – to mark the milestone.

Phil Atherton, group sales and marketing director at Portmeirion Group, said: “The collaboration between Portmeirion and Sophie Conran is an extremely successful one and on behalf of Portmeirion Group, I can honestly say that we have thoroughly enjoyed working with Sophie over the last ten years.

“We’re looking forward to many more years of inspired product designs.”

Sophie Conran added: “I’m absolutely ecstatic to be celebrating a whole decade with Portmeirion and actually can’t believe 10 years have passed already.”

Sophie Conran was also the winner of the Best Licensed Talent Brand at the inaugural Brand & Lifestyle Licensing Awards in April.

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