A new Pride in London pop-up has opened near Carnaby Street, marking the 50th anniversary of Pride.
The store – which is on Foubert’s Place – features daytime lounge areas in partnership with IKEA and Coca-Cola, plus an assortment of gender inclusive Pride merchandise, reported The Industry.Fashion.
All profits raised from the store go towards Pride in London’s Unity Fund which directly supports LGBT+ community projects and individuals.
As well as the social spaces, there will also be a series of evening events leading up to the Pride parade on Saturday 2 July and in celebration of Pride Month.
“It has been a genuine pleasure to be part of Pride in London’s store,” commented Edward Charlton-Hassal, deputy head of retail and merchandising at Pride in London. “I have worked in the retail industry for the best part of 10 years and I have never seen such passion for a project come together. People from across the community united, helping to create the space.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
