Primark adds further weight to its Sustainable Cotton Programme

Primark has confirmed a major expansion of its Sustainable Cotton Programme.

The retailer has committed to train an additional 125,000 smallholder cotton farmers in more sustainable farming methods in India, Pakistan and Bangladesh by the end of 2023, increasing the expected availability of sustainable cotton for its products by 60%.

This will bring the total number of farmers in the PSCP to over 275,000, an expansion of over 80%, cementing its position as the largest of its kind of any single fashion retailer.

Primark developed the programme and launched the first pilot in India in 2013 in collaboration with agronomic experts, Cotton Connect, and the grassroots organisation, the Self-Employed Women’s Association, with the aim of reducing its impact on the environment, changing the way the business sources its cotton and improving the livelihoods of farmers.

Since then the programme has expanded to Pakistan and Bangladesh with the expertise of local in market partners, and has already trained almost 150,000 smallholder farmers, 80% of whom are women.

Primark’s sustainable cotton is grown through a unique process using CottonConnect’s REEL (responsible environment enhanced livelihoods) Programme. Cotton farmers are trained over three years to address an over dependence on chemical fertilizers and pesticides in order to preserve the biodiversity and help mitigate against climate change. The programme helps build a transparent and resilient supply chain, which gives back to local farming communities.

On average, farmers in the programme use 40% less chemical pesticides and fertilisers and 10% less water used by acre, with a 14% increase in yield and growth in profits by 200%. Moving forward, the programme will be focused on restoring biodiversity, with 100% of farmers in the Programme adopting more regenerative practices by 2030.


The programme supports the Primark commitment that 100% of the cotton in Primark’s clothes will be sourced from the Sustainable Cotton Programme, organic or recycled by 2027 and its commitment to make all its products from recycled fibres or more sustainably sourced materials by 2030.

Currently almost 40% of Primark clothing is made from recycled fibres or more sustainably sourced materials.

“We developed our Sustainable Cotton programme with our partners almost a decade ago to reduce the impact on the environment, support farmer livelihoods and improve the way we source our cotton,” commented Lynne Walker, director at Primark Cares. “We’re proud of how far it’s come, evolving into the largest of its kind of any single fashion retailer.

“It has taken time to build a programme of this scale, and the positive impact it has had on the livelihoods of thousands of farmers means we can continue its expansion – benefitting more farmers and supporting our ambition to offer our customers more sustainable options at Primark.”

Lynne continued: “Our sustainable cotton programme plays an integral role in our long-term vision to make more sustainable clothes affordable for everyone. Over half of our clothes are made with cotton, so by further increasing the number of farmers, we will be able to meet our commitment that all the cotton in our clothing will be organic, recycled or from our programme by 2027.”

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