This ad will be closed automatically in X seconds.

Primark and IKEA are most searched for brands after retail re-opening

New study from Dojo analysed the most in-demand brands as restrictions were eased.

New data from Dojo has shown that IKEA and Primark were two of the most searched for brands as non-essential retail began to re-open its doors in April.

The new study analysed the most in-demand brands as restrictions started to ease, as well as the activities UK consumers were most looking forward to spending their money on, reported Charged Retail Tech News.

IKEA came top with a 984% increase in searches ahead of restrictions easing – even though the retailer had remained open for click and collect during the lockdown.

The second most searched item was “when does Primark open?” with an uplift of 854% when comparing data from February and March this year.

Matalan, Clarks and Sports Direct were also among the commonly searched for brands.

Elsewhere in the data, unsurprisingly nail salons, hairdressers and beauty salons were also popular searches on Google, while “when do charity shops open?” increased by 469% between February and March this year.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Mattel_OG
 
Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
FiveNightsFreddy500x500-500x500
 
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
J.G
 
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Hasbro_music
 
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
 
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Brawl_Stars
 
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.