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Primark heads into the Upside Down with Stranger Things tie-up

Retailer teams with Netflix to launch merchandise across men’s, women’s and home.

Primark has revealed a tie-up with Netflix and its hit supernatural series, Stranger Things.

The new range of merchandise is aiming to make the journey through the Upside Down ‘scarily stylish’, according to the retailer, which has decked out a number of its stores across the globe – including Oxford Street West in London (pictured) – with dedicated areas.

The collection consists of 46 products across men’s, women’s and home, with Hawkins style inspiration running across tees, hoodies, sleepwear and accessories.

The collaboration is the first in a wave of new licensed activity for the retailer to come in 2020.

The deal was brokered by CAA-GBG.

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