Primark has confirmed a global partnership with Fairtrade, with the launch of a new beauty collection across all 14 markets.
Part of the retailer’s growing Wellness collection, the new range features body butter, bath oil, face cream, balm to oil cleanser, multibalm and hand cream, which are all made using Fairtrade certified shea butter and olive oil.
The products will be available in a select number of stores across Europe and the US.
The partnership was founded upon Primark and Fairtrade’s shared values of offering more sustainable products and improving the livelihoods and resilience of people across supply chains.
Each product from this new range will display the Fairtrade Mark which shows it has been certified to offer a better deal for the farmers and workers involved. The new product line will benefit shea butter and olive oil producers who are now able to sell their produce on Fairtrade terms.
“Our Primark Cares ambition is to make more sustainable products affordable for everyone while improving the lives of the workers who make our products,” commented Lynne Walker, director at Primark Cares. “We know we can’t do this alone and so we’re delighted to partner with Fairtrade to work together towards our shared goals.
“This partnership will help us deliver on our ambition by offering an affordable beauty collection, at scale, which helps provide better opportunities for farmers without a high price tag.”
Anna Barker, head of commercial partnerships at the Fairtrade Foundation, added: “The move means an exciting opportunity to tell Primark’s customers about Fairtrade cosmetics and the ingredients they contain and help build a new market and fairer future for farmers.
“Fairtrade wants to leverage this launch to reach new and younger audiences, exciting them about Fairtrade and building growth for the future.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
