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Primark launches new collection with NBA

Primark has unveiled its latest capsule collection in collaboration with the NBA.

The new collection consists of a 38-piece capsule of statement pieces for men, women and children.

The new expanded collection with the iconic sports brand offers a choice of clothing and accessories such as t-shirts, sweatshirts and jackets bearing the effigy of some of the NBA’s biggest teams: the LA Lakers and the Chicago Bulls, as well as newcomers to the range – the Boston Celtics and the Detroit Pistons.

The range is available in all Primark stores globally and is displayed in elevated in-store areas in 20 of its flagship locations.

“We’re delighted to expand our NBA collection and offer fans an even bigger choice of clothing which is perfect for the whole family,” commented Sarah Jackson, director of licensing at Primark. “Our sports licence range continues to grow from strength to strength and is a huge hit with our customers. We continue to expand our ranges in-store with the aim of becoming the number one destination for licensed clothing on the high street.”

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