This ad will be closed automatically in X seconds.

Primark launches new collection with NBA

Primark has unveiled its latest capsule collection in collaboration with the NBA.

The new collection consists of a 38-piece capsule of statement pieces for men, women and children.

The new expanded collection with the iconic sports brand offers a choice of clothing and accessories such as t-shirts, sweatshirts and jackets bearing the effigy of some of the NBA’s biggest teams: the LA Lakers and the Chicago Bulls, as well as newcomers to the range – the Boston Celtics and the Detroit Pistons.

The range is available in all Primark stores globally and is displayed in elevated in-store areas in 20 of its flagship locations.

“We’re delighted to expand our NBA collection and offer fans an even bigger choice of clothing which is perfect for the whole family,” commented Sarah Jackson, director of licensing at Primark. “Our sports licence range continues to grow from strength to strength and is a huge hit with our customers. We continue to expand our ranges in-store with the aim of becoming the number one destination for licensed clothing on the high street.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HunterPaw500x500
 
The company has secured a deal with Paramount Consumer Products UK to develop an extensive range of products based on hit preschool brand....
Moomindance500x500
 
The popular European heritage brand, via master agent Rights & Brands, has extended The Point.1888’s representation agreement as its UK licensing agency....
MaartenMarianne500x500
 
In addition, the agency's existing representation deal has been renewed, under which it handles Hasbro/eOne’s portfolio of brands in CEE, Benelux, the Nordics and Turkey....
IPRRachel500x500
 
IPR Licensing has been named the exclusive UK licensing agency for Rachel Ashwell and her design brands including Shabby Chic....
PRatcliffe500x500
 
MV Sports' Phil Ratcliffe on the licences which are in big demand right now....
MikeColes500x500
 
Mike Coles, group md at Blues Group, on changes in strategy beginning to bear fruit and increasing sales year on year....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.