This ad will be closed automatically in X seconds.

Primark launches new collection with NBA

Primark has unveiled its latest capsule collection in collaboration with the NBA.

The new collection consists of a 38-piece capsule of statement pieces for men, women and children.

The new expanded collection with the iconic sports brand offers a choice of clothing and accessories such as t-shirts, sweatshirts and jackets bearing the effigy of some of the NBA’s biggest teams: the LA Lakers and the Chicago Bulls, as well as newcomers to the range – the Boston Celtics and the Detroit Pistons.

The range is available in all Primark stores globally and is displayed in elevated in-store areas in 20 of its flagship locations.

“We’re delighted to expand our NBA collection and offer fans an even bigger choice of clothing which is perfect for the whole family,” commented Sarah Jackson, director of licensing at Primark. “Our sports licence range continues to grow from strength to strength and is a huge hit with our customers. We continue to expand our ranges in-store with the aim of becoming the number one destination for licensed clothing on the high street.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TIGAlogo500x500
 
TIGA, the trade body representing the UK video games industry, has delivered its Spring Budget submission to the Rt Hon Jeremy Hunt MP, Chancellor of the Exchequer, as it looks to drive further growth in the sector....
BLLAS24new500x500
 
The clock is ticking to get your entries in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal closing on Friday 8 March, so don't delay....
HybridMeta500x500
 
The 'phygital' fashion pioneer is partnering with Warner Bros. Discovery Global Consumer Products on limited edition physical apparel paired with digital collectables that offer real-world value and consumer experience....
CyndiLauper500x500
 
The Swedish entertainment company has acquired the majority share of award-winning American singer-songwriter Cyndi Lauper’s master recording revenue and publishing....
Disguise500x500
 
Year-on-year sales for the costume division of Jakks Pacific dropped 12%, but were 22% higher than 2021....
RobynCraig500x500
 
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.