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Primark reveals Bridgerton collection in next phase of Netflix partnership

Primark has unveiled its latest collection in collaboration with Netflix, inspired by the popular series Shondaland’s Bridgerton.

The 23-piece collection is now in select Primark stores globally. The new collection is part of a long-standing successful partnership between Primark and Netflix and includes a variety of licensed Bridgerton inspired products across womenswear, nightwear, accessories, homeware and stationery.

Bridgerton superfans can emulate the opulence of the show with the flowy, floral design of the nightwear range, or embrace their inner Lady Whistledown by picking up some of the notebooks, pens or invitation cards on offer.

“We are delighted to collaborate once again with our license partner Netflix on our new Bridgerton collection, which is sure to be a fan favourite,” commented Sarah Jackson, director of licensing at Primark. “From delicate floral nightwear to opulent stationery and homeware, customers can get their Regency era fix and feel like royalty at a great value price point. We look forward to continuing our successful partnership with Netflix on more exciting initiatives in the near future, so watch this space.”

Primark has been partnered with Netflix since 2021, producing several collections including a sell-out Stranger Things range.

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