The Pringles brand is entering the world of footwear, teaming up with Crocs for an intriguing new collaboration.
Fans across the globe will have the choice of three limited edition Pringles-inspired designs in fan favourite Crocs styles, an array of Pringles-themed Jibbitz charms and a new Pringles flavour inspired by the partnership, Croc-Tail Party.
Each unique pair of Crocs celebrates Mr. P’s iconic looks, both past and present.
The Pringles x Crocs Classic Crush Boot features a ‘playful pop’ of classic Pringles red and a stacked crisp heel, plus a first of its kind custom holster to store grab and go Pringles.
US fans will also be able to pick up the first ever Crocs inspired Pringles flavour – a limited edition watermelon chilli lime flavour called Croc-Tail Party.
The collaboration also includes classic clogs in four mix and match colours, each symbolising a favourite Pringles flavour (Original, Cheddar Cheese, Sour Cream & Onion and Salt & Vinegar); plus classic slides which feature a retro black and white Mr P design and the character’s moustache.
There are also five Pringles themed Jibbitz charms including a classic Mr P with a red bowtie, a 3D winking Mr P, two cans of Pringles Original and Pringles Sour Cream & Onion and a Pringles crisp.
“Pringles’ first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavour,” commented Mauricio Jenkins, US marketing lead for Pringles. “We brought the flavor of this vibrant partnership to life – literally, with Pringles Croc-Tail Party – and with a collection that allows fans to express their taste in snacks and fashion.”
Matias Infante, vp of global brand partnerships and energy at Crocs, continued: “This partnership seamlessly combines the flavour-packed world of Pringles with the iconic comfort DNA of Crocs. We’re thrilled to partner with the team at Pringles to come up with new and innovative ways to ignite our communities and excite our fans.”
David Lee, global senior director of licensing and culture at Kellanova, added: “We’re ecstatic with how Crocs and Pringles both creatively became personified in fashion, flavour and whimsy. Fans not only in North America, but all over the world in Europe, Asia and Latin America can experience this stacked collection.”
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