This ad will be closed automatically in X seconds.

Proper Snacks teams with KFC for its take on the finger-lickin’ classic

Proper Snacks – the brand behind Propercorn and Properchips – has collaborated with KFC to launch Proper Popcorn Chicken Popcorn.

The buttery popcorn is coated in KFC’s famous blend of herbs and spices and launches in Co-op stores from 23 August, followed by Tesco, Sainsbury’s and Asda in the coming weeks.

“This is a huge moment for Proper Snacks,” commented Cassandra Stavrou, founder of Proper Snacks. “Our take on the finger-lickin’ classic brings a little extra seasoning to your go-to snack. Two culturally relevant brands have collided to bring the world’s favourite popcorn chicken to consumers in a fun, creative way.

“And in partnering with a global leader with KFC, it means even more people will try and enjoy our banging new flavour.”

Kate Wall, KFC’s innovation director, continued: “We pride ourselves on doing the unexpected, which is why we’re so excited to be partnering with Proper Snacks. This partnership is about combining two iconic products to bring the world Popcorn Chicken… Popcorn, so that people can enjoy our distinctive taste in new ways. This collaboration pushes the boundaries of taste and texture in a fun and exciting way and we can’t wait for our fans to try it.”

To mark the launch of the new flavour, Proper Snacks is relaunching its arcade game near London’s Brick Lane – The Proper Dropper. From 1-3 September, players can be strapped in and dunked into a giant pit where thousands of free Proper snacks, plus KFC and Proper vouchers can be won.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAstrophylineup500x500
 
A host of retail names including Boots, DFS, Dunelm, FatFace, Homebase, Iceland, Matalan, Next, Primark, Sainsbury's, Tesco and TJ Morris will be among those celebrating the achievements of the brand and lifestyle sectors over the past 12 months on Thursday 25 April....
JamesWalkermarathon500x500
 
James Walker, ceo at Character World Brands, is no doubt feeling tired but proud today after having completed the London Marathon yesterday (21 April), running to raise funds for Alzheimer’s Research UK....
CKMIffy500x500
 
Available exclusively at Next in the UK, in Cath Kidston stores in Thailand, Hong Kong and Taiwan and on Next online globally, the limited edition range includes a collection of bags and accessories for women and kids, women’s pyjamas and children’s dresses....
HasbroPlaymates500x500
 
Playmates will be debuting its first Power Rangers collection with a kid-targeted Mighty Morphin Power Rangers toy line in 2025....
PlanetPlayGreen500x500
 
A number of leading games studios are marking Earth Day (22 April) by joining disruptive NPO PlanetPlay’s new Make Green Tuesday Moves (MGTM) initiative, which will enable both industry and players to make an important real-world impact in the fight against climate change....
LAfashion500x500
 
The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.