This ad will be closed automatically in X seconds.

Pyramid ready to react to Star Wars momentum

Licensee launching The Rise of Skywalker line as well as products for The Mandalorian.

With 2019 drawing to a close, Pyramid International is turning its attention to events taking place in ‘a galaxy far, far away’.

With Star Wars: The Rise of Skywalker now in cinemas, Pyramid is ready to react to the momentum for the franchise. Its new range consists of the licensee’s core products of posters, wall art, UK produced drinkware, badges, keychains and stationery – including the on-trend sequin flip notebook.

Meanwhile, development for The Mandalorian started earlier this year, with products beginning to launch. These include a collection of POD everyday mugs, canvases and posters focusing on the titular bounty hunter himself.

A collection focusing on The Child is also in development, with posters, wall art and drinkware due to launch in early 2020. These will be followed by badges, stickers, keychains, stationery and further drinkware throughout the year.

“We have worked alongside Disney and Lucasfilm to produce Star Wars products since 2014 and it remains one of our premier licences,” said Robert Ling, marketing manager at Pyramid International. “We have enjoyed successes across the classic portfolio, modern trilogies and video games, so it’s fantastic to be adding The Mandalorian to our collection – especially the phenomenon that is The Child.

“Our designers are big Star Wars fans so were very excited by the opportunity presented by the new guides – the force is definitely strong with this one.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
HamleysItaly500x500
 
Hot on the heels of successful openings in Milan and Rome, Hamleys continues to drive its Italian expansion with the opening of its first shopping centre location in Bergamo’s Oriocenter....
TopLicensorsReport24500x500
 
This year’s License Global report also includes trend-predictive data for 2025 from IP owners across toys, fashion, food and beverage, entertainment and other consumer verticals....
ChintiParkerMrMen500x500
 
"We are thrilled to partner with Mr. Men Little Miss to create a collection that celebrates the unique personalities and playful spirit of these cherished characters."...
Crunchyrollrebrand500x500
 
Anime specialist Crunchyroll has unveiled a new brand identity - with the new look, feel and sound aiming to 'reflect the joy' that anime brings to fans, tapping into a spirit of fun and celebration....
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.