Rachael Hale and its UK licensing sub-agent, Edutainment Licensing have revealed a new partnership with Fashion UK.
The collaboration for kid’s apparel and backpacks, plus ladies nightwear, will be distributed via Brando Oy to retailers in Prisma and K-Citymarket in Finland.
Fashion UK/Brando Oy are also planning to expand into headwear in SS24.
Prisma, a market leader in Finland among supermarkets with 74 stores, will launch a children’s apparel collection in December, while K-citymarket – which has 81 stores – will launch backpacks in June and ladies nightwear in September.
“We are thrilled to announce this partnership with Fashion UK and introduce Rachel Hale’s lovable animals to new markets in Finland,” commented Denise Deane, owner of Edutainment Licensing.
Julie Newman, ceo at Rachael Hale, continued: “Rachael Hale has been a renowned brand in Europe for decades and we’re so excited to partner with Fashion UK, a leader in their sector, to offer this adorable new collection.”