Rainbow Designs unveils new Adventures of Paddington play-sets

Rainbow Designs has introduced a number of new additions to its Adventures of Paddington preschool toy range.

Since launching last year, the range has gone from strength to strength. Later this year, three new play-sets will join the line-up – Paddington’s Campervan Bessie, Paddington’s Football Set (in time for the World Cup) and The Treehouse.

The three new launches will join the Rescue Set with Dr Paddington and Pigeonton, the Play Bus with two Paddington figures (including Paddington as a bus conductor) and the Multi Figure Set including Paddington and Jonathan.

“The launch of the Rescue Set and Multi Figure pack last autumn proved great additions to the range and the new sets incorporate a huge amount of playability,” commented Alys Dawson, director of product, creative and marketing services at Rainbow Designs. “They focus on providing children not only with a theme and setting to encourage imaginative play, but also replicate what they see on screen, allowing them to role play, along with extra fun accessories, like slides and secret hiding places to spark their curious minds.

“For example, The Paddington Campervan Set offers space for four characters, as well as music, sounds, a removable roof and picnic accessories including his marmalade sandwiches.”

The company’s Adventures of Paddington range also features a series of soft toys including a Talking Paddington which says five of the character’s phrases, plus a Deluxe Paddington soft toy with removable coat for extra play value.

Rainbow Designs will be showcasing the range at Spring Fair (Hall 3, Stand M10-N11) from this Sunday (6 February).

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

WildBrain CPLG's corporate and lifestyle division has secured multi-territory rights for the British heritage brand....
Launching from 1 January 2023 in the US, Canada and Latin America, the collection will aim to offer the 'ultimate' in sensory experiences....
"We are extremely proud to add such a loved and respected brand to our magazine portfolio."...
Danilo's Dan Grant on consumers and retailers valuing strong brands....
Robin Dent will manage the day to day relationship with national accounts, while simultaneously focusing on their growth and expansion, aligning with Rubies 365 business plan....
The telecomms company has teamed up with Pantone for a new multi-year partnership which will see the Pantone Color Institute inspire a fresh collection of smartphones....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.