Rebecca Jenkins has been named vice president of consumer products for Paramount Global, in charge of the UK, Ireland, Australia, New Zealand and Israel.
Rebecca (pictured) has been with Paramount for five years in roles of increasing responsibility for licensing and retail, and has a strong track record of landing high profile, global commercial partnerships, most recently including Lush x SpongeBob SquarePants and Calm x PAW Patrol.
Already overseeing Australia, New Zealand and Israel, she will assume leadership of the UK and Ireland with her new position.
“Rebecca is highly strategic, data-driven and creative, leveraging her experience and market insights to secure new business opportunities,” commented Jamie Drew, evp, Paramount Consumer Products & Experiences. “She has always been a fantastic ambassador for Paramount’s Consumer Products organisation, and I’m thrilled for her to take on this expanded role where she can further lead these markets to success.”
Prior to joining Paramount, Rebecca worked at companies including Warner Bros. Discovery, Universal and Disney in a variety of roles with local and international remit, spanning home entertainment, video games and licensing.
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