This ad will be closed automatically in X seconds.

Record breaking Christmas for Shop Direct

Licensing Award winning etailer sees group sales rise 6% year on year for period.

Shop Direct – the winner of The Radar Award at last year’s Licensing Awards (for retailers who have really ramped up their licensing activity in the last year) – has reported record breaking trading for the Christmas period.

For the seven weeks to December 25, 2015, Shop Direct saw total group sales grow 6% year on year (2014: up 4%), significantly ahead of the non food market.

Very.co.uk grew sales 17% like for like, and is on track to close the year as a £1 billion business, while Shop Direct is on course for another record year of sales and profit.

There were 82 million site visits for the seven week period, up 8% year on year.

The top Christmas gift was fragrance, with 284,000 units sold, although the category highlight was mobile phones, which grew 74% year on year.

Clothing and footwear sales were up 6% year on year, while Black Friday sales were up a staggering 64% year on year.

“Christmas 2015 was a record-breaker for Shop Direct, and we’re pleased to see our momentum continue to build,” said group ceo Alex Baldock.

“Received wisdom is that every retailer should be multi-channel. We don’t buy that. We like being a digital pureplay. It allows us to keep things simple and focus our energy on mobile innovation, which has been a big factor in our record peak trading.”

Shop Direct also announced a new £50 million Financial Services personalisation programme, in partnership with IBM, to expand its business further.

(Pictured left to right: The Licensing Awards host Alexander Armstrong with Shop Direct’s Neil Mitchell (buyer, boys, construction and outdoor) and Andrea Gornall (senior buyer, toys and nursery).

MORE NEWS
LA24500x500
 
The deadline for entries into The Licensing Awards 2024 has been extended to Thursday 6 June....
Primark500x500
 
The changes see the introduction of the ‘Portal’ - a window into the world of Primark, which will be used across campaigns and the wider brand world; bringing everything Primark offers to life....
KFCMiniBrands500x500
 
The initial focus is on apparel, fashion accessories, gifts, novelties, socks, jewellery, headwear and pet toys for the US market....
VWlogo500x500
 
The agency will now spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide....
LiamTaylorRubberRoad500x500
 
Rubber Road's Liam Taylor on a summer of big movies and sporting events, and a hopeful return of the 'feel good factor'....
Kiss500x500
 
Bravado and Pophouse will be marking 50 years of KISS this year, with a number of special releases and a look ahead to a new era of projects....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.