This ad will be closed automatically in X seconds.

Record footfall drives growth for Lidl GB over festive period

Lidl GB was the fastest growing bricks and mortar retailer for the second year running during the Christmas period, as sales at the discounter increased +2.6% YoY and +21% on a two-year basis.

The value retailer also achieved record footfall levels in the week leading up to Christmas, with footfall up +14% YoY on its busiest day – 23 December – while customers switched £21m of spend to Lidl GB across December.

The Lidl Christmas jumpers played a starring role on and off screen after featuring in its Christmas advert, becoming the fastest selling product in the ‘Middle of Lidl’ aisle during the festive period, with approximately one jumper sold every two seconds on its first day of sale.

With more families able to spend time with loved ones this year, customers were clearly feeling generous, buying over eight million Christmas cards and a million rolls of wrapping paper, while the Lidl gift of choice was the retailer’s scented candles (over half a million sold).

“Despite ongoing challenges with the pandemic, customers continued to find ways to celebrate this Christmas. Our high quality, low priced festive ranges proved a hit, helping us achieve a record Christmas with footfall and sales beating the previous two years,” commented Christian Härtnagel, ceo at Lidl GB. “Our Lidl Christmas jumpers were clearly a winner in the style stakes, and I wouldn’t be surprised if we see customers wearing theirs all year round.”

In December, Lidl opened eight new stores across the country, and its store expansion plans also continue at pace with a number sites opening in January, including in London and Liverpool.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HamleysChristmas500x500
 
Hamleys has officially begun its countdown to Christmas with the unveiling of its highly anticipated Christmas Windows at the world-famous toy shop on Regent Street in London....
BarbourShauntheSheep500x500
 
Having successfully patched up The Farmer’s waxed jacket last year, Shaun the Sheep and his flock are back for more adventures with Barbour, as part of its 2024 Christmas campaign....
Sourebynet500x500
 
The furniture design and sourcing company has secured partnerships for BBC Studios' Bluey and with Disney, working on new children's furniture collections with 'storytelling at their core' and remastered to align with modern lifestyles....
JudgeDredd500x500
 
The UK-based pop culture company has signed a global gift and collectables licence with Rebellion for 2000 AD, the home of Judge Dredd and Rogue Trooper....
BeanoAmazonKids500x500
 
Beano - the world’s longest running weekly comic - has partnered with Amazon Kids+ on a wealth of original content including an exclusive Beano Bite app....
TalkingTomAngryBirds500x500
 
The partnership unites the Talking Tom and Red characters for the first time in a special crossover event....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.