Lidl GB was the fastest growing bricks and mortar retailer for the second year running during the Christmas period, as sales at the discounter increased +2.6% YoY and +21% on a two-year basis.
The value retailer also achieved record footfall levels in the week leading up to Christmas, with footfall up +14% YoY on its busiest day – 23 December – while customers switched £21m of spend to Lidl GB across December.
The Lidl Christmas jumpers played a starring role on and off screen after featuring in its Christmas advert, becoming the fastest selling product in the ‘Middle of Lidl’ aisle during the festive period, with approximately one jumper sold every two seconds on its first day of sale.
With more families able to spend time with loved ones this year, customers were clearly feeling generous, buying over eight million Christmas cards and a million rolls of wrapping paper, while the Lidl gift of choice was the retailer’s scented candles (over half a million sold).
“Despite ongoing challenges with the pandemic, customers continued to find ways to celebrate this Christmas. Our high quality, low priced festive ranges proved a hit, helping us achieve a record Christmas with footfall and sales beating the previous two years,” commented Christian Härtnagel, ceo at Lidl GB. “Our Lidl Christmas jumpers were clearly a winner in the style stakes, and I wouldn’t be surprised if we see customers wearing theirs all year round.”
In December, Lidl opened eight new stores across the country, and its store expansion plans also continue at pace with a number sites opening in January, including in London and Liverpool.