HarperCollins has joined forces with Wastebuster on its toy and tech recycling programme, Recycle to Read.
The campaign aims to develop a UK wide infrastructure for the recycling of hard to recycle plastics and engage children in environmental education by showing them the value of their old and unwanted toys.
Phase one of the programme, which is currently in the pilot stage, will see toy and tech take back collections organised in schools throughout the UK. HarperCollins will be rewarding participating schools with a hand-picked list of fiction and non-fiction selected for the Recycle to Read campaign.
Books from the Collins, Farshore and HarperCollins Children’s Books imprints are included, all available at 30% less than RRP for all schools collecting old toys and tech in exchange for vouchers to pay for books.
“It’s fantastic to be able to announce that the Recycle to Read campaign will be working with HarperCollins to reward schools with books for their participation in the scheme,” said Katy Newnham, founder of Wastebuster. “We are now looking forward to inviting the toy industry to join us on the next phase of this exciting journey, to help give children the tools and mindset to work towards a more sustainable future.”