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Retail Monster eyes further growth for its portfolio

Ambitious Retail Monster has made a firm imprint in the UK market, and is eyeing up further growth for its portfolio of gaming, digital entertainment and lifestyle clients.

The agency – which has offices in the US and in London – aims to provide ‘one stop service management’. The European arm of the company is headed up by Gemma Witts, supported by Liesa Dornan as licensing director.

In the digital space, Retail Monster has seen significant growth in engagement for its brands in 2020. For example, Oddbods saw its viewership on YouTube grow by 2 billion in June and July, with a targeted retail launch being planned for SS21. In August, Subway Surfers exceeded 3 billion downloads, making it the most downloaded mobile game in the world. Alpha Group has recently launched the Subway Surfers toy range into Wal-Mart, Tesco, Asda, TRU Canada and Amazon, and Retail Monster is planning further category expansion in AW20.

In addition, the company has also successfully tapped the global fan base for Borderlands from Gearbox, building product ranges and promotions. Away from the gaming category, it has delivered fashion ranges for Cottonwood’s Find Me in Paris, the Shelby automotive brand and Chuggington.

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