The RHS has teamed with home textiles supplier, Turner Bianca on a new cross category collection aimed at both children and adults.
Products in the range will include bedding, cushions, throws and outdoor textiles such as outdoor bench pads and cushions.
The development process is now complete, with the launch being planned for Q1 2024 across UK retailers including an exclusive range of bedding designs featuring bold botanic artworks on luxury 200-thread count cotton for Dunelm.com.
The children’s collection will focus on two main aspects – for parents it is functionality and for children it is beautiful designs based on the many things in the garden which fascinate them.
Some ranges will feature floral aspects teamed with illustrations of animals and insects commonly found in British gardens such as butterflies and hedgehogs. Others will add an educational element with names and descriptions incorporated into the patterns.
The designs are all inspired by the RHS Lindley Collections – the world’s finest collection of botanical art – and the RHS style guides.
“The diversity and originality of the RHS artwork and style guides, combined with our own creative expertise, has resulted in a truly beautiful collection of home textiles,” commented Illana Middleton, Turner Bianca’s brands manager. “Turner Bianca is committed to strong customer relationship and innovation in product design and has a mission to deliver well-designed, sustainable, ethically sourced, quality products at competitive prices.
“It has been a pleasure to work creatively with the team at the RHS, and we are delighted and proud to bring the collection to market early next year through our trusted retail partners.”
Cathy Snow, licensing manager at the RHS, continued: “The synergy between the RHS vision and purpose and Turner Bianca’s values and experience offers an exciting, creative – and unique – product opportunity. I’m looking forward enormously to seeing the result of this exciting collaboration which, I’m certain, will delight lovers of desirable and original home textiles.”
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