The RHS has revealed a new collaboration with Radley for a horticulture-inspired collection, due to launch, appropriately enough, in the spring.
The Radley X RHS collection includes handbags, purses and tote bags, and features designs inspired by artwork from the RHS Lindley Collections, the world’s finest collection of botanical art, as well as the RHS Gardens themselves.
In particular the designs are based on the work of admired female artists Caroline Maria Applebee (c1787-1854), whose 300 or more elegant drawings are a fascinating record of social and horticultural history in her time, and Gertrude Jekyll (1843–1932), whose highly influential work laid the basis for modern garden design.
The result is a collaboration abloom with flora and fauna in horticulture-inspired shades of Hosta, Cactus, Lavender, Wisteria and Mimosa. The designs feature colour and foil-embossed details using leather expertly printed and appliquéd onto signature shapes. The RHS name will appear on swing tickets and sewn-in seam labels and on POS material in stores.
The collection will be available from 11 March at Radley’s London and Glasgow flagship stores, online and at a number of other retailers.
“It was a privilege to be given access to the RHS Lindley Collections to create this one-of-a-kind collection,” commented Zizi Hill, creative director at Radley. “Radley’s blend of creative design, quality materials and immaculate craftsmanship has combined with the much-loved RHS brand and its unique design assets in a truly unique offering that we are certain our customers will adore.”
Cathy Snow, licensing manager at the RHS, continued: “This gorgeous collection not only highlights the plants and flowers that help wildlife thrive but is highly desirable in its own right. It’s a perfect partnership of skilled craftsmanship and gorgeous designs from some of the UK’s greatest horticultural artists, that I have no doubt will receive an enthusiastic reception.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
