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‘Roarsome’ licensing deals secured for the NSPCC’s Pantosaurus

Edutainment Licensing has revealed a number of new licensees for the NSPCC Pantosaurus licensing programme.

Apparel specialist Poetic Brands has partnered for a wide variety of clothing, including kids daywear, nightwear and swimwear, while cause-related marketing pioneer Louis Kennedy is on board for Pantosaurus plush with sound chip featuring the ‘Pants’ theme song for the promotional category.

In the digital category the Pantosaurus and the Power of Pants ebook can now be found on Pickatale, the mobile audiobook and storybook app for children aged 0-12. The new Read Aloud video featuring Actor and NSPCC Ambassador for Childline Natalie Dormer, has been licensed by digital content agency Little Dot Studios for its own YouTube channel Wizz.

The NSPCC’s Talk PANTS campaign, featuring friendly dinosaur Pantosaurus, helps parents have simple conversations with their children to help keep them safe from abuse.

“We’re thrilled to be working with such wonderful partners for Pantosaurus,” commented Denise Deane of Edutainment Licensing. “The NSPCC have been protecting children for over 100 years and licensing provides a simple route to partner with one of the best known and loved charities in the UK.

“Pantosaurus provides a wonderful opportunity for licensees, retailers and their customers to help keep many more children safe – with every pound raised helping fund the fight for every childhood.”

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