Gibsons and Portico Designs on board for lifestyle media brand.
Rocket Licensing has secured the first two partners for lifestyle media brand, Rebel Girls.
Gibsons has come on board in a deal covering the UK, Eire and Europe, with potential for wider distribution.
The initial puzzles – which are anticipated to appeal to girls, teens and young women alike – will launch in the spring, followed by a card game in summer and a board game in 2021. Product placement for the range is mid-tier, with department stores, speciality toy and book stores, and online set to support the launch.
Meanwhile, Portico Designs will be covering the UK and Eire with an extensive range including back to school stationery, gift items and lunchware.
An initial range of gift stationery is anticipated to launch for autumn/winter 2020 with further product to follow across mid-tier, speciality stores and select grocers, again targeting girls and young women.
Rocket Licensing will continue to target categories such as homewares and home textiles, daywear, nightwear, accessories and health and beauty.
Rebel Girls is the brand behind the globally bestselling book series, Good Night Stories for Rebel Girls, which has sold 4.5 million copies and been translated into nearly 50 languages. It is also available as a podcast with over three million downloads and recently launched a digital magazine and newsletter.
“We are delighted to be launching the Rebel Girls licensing programme with two partners who are perfect for the brand,” said Louisa Skevington, licensing executive at Rocket Licensing. “Gibsons’ and Portico’s mid-tier positioning and beautifully designed products are in line with the property’s values and mission, and the initial product development looks fantastic.
“We are thrilled with the response Rebel Girls has received since launch. Many potential partners are already familiar with the property and reading the books to their own children. We’re excited to see how this one grows.”