This ad will be closed automatically in X seconds.

Rocket Licensing and Mercis bv launch Miffy x Cath Kidston collaboration

Last week saw the much anticipated global launch of a multi-product collaboration between classic brand Miffy and lifestyle brand, Cath Kidston.

Available exclusively at Next in the UK, in Cath Kidston stores in Thailand, Hong Kong and Taiwan and on Next online globally, the limited edition range includes a collection of bags and accessories for women and kids, women’s pyjamas and children’s dresses.

In addition, the collection also includes five special – and highly collectable – Made-In-England mugs that have seen an impressive pre-launch response.

The collection partners Cath Kidston’s synonymously painterly florals with Miffy’s classic joy – embracing both brands’ sense of warm nostalgia and timeless aesthetic.

Anticipation has been high for the collection, with a pre-launch campaign kicking off with a social teaser post on 21 March pre-announcing the collaboration, followed by by a sign-up email confirming the collaboration to the entire Cath Kidston database.

Sneak peaks and hints of video content were followed on 11 April by a witty ‘behind the curtain’ work in progress Cath Kidston x Miffy Instagram reel.

“Miffy and friends are an ideal partner for Cath Kidston, a unique British brand that takes classic items and reimagines them with style and humour,” commented Marja Kerkhof, md at Miffy brand owner, Mercis. “Inspired by Dick Bruna’s delightful creation Cath Kidston has created truly magical floral worlds for Miffy to play in that will delight children and adults everywhere.”

Holly Marler, head of creative at Cath Kidston, continued: “For Miffy to explore the Cath world, it had to be joyful. We wanted to create these magical scenes for her to play in with a synergy that’s inspired by our brands’ mutual commitment to artistry. Going to see Dick Bruna’s studio and seeing his creative process was so inspiring. You can see our respect for that in the prints painted especially for this collaboration.”

Rob Wijeratna, joint md at Rocket Licensing, concluded: “Pre-launch interest has been exceptionally strong for this collection – and it’s not surprising: both Miffy and Cath Kidston have an enormous cross-generational appeal and the social media campaign has skilfully supported both brands and encouraged a strong feeling of anticipation. And with good reason: this is a thrillingly bold and colourful collection, full of joy.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HamleysChristmas500x500
 
Hamleys has officially begun its countdown to Christmas with the unveiling of its highly anticipated Christmas Windows at the world-famous toy shop on Regent Street in London....
BarbourShauntheSheep500x500
 
Having successfully patched up The Farmer’s waxed jacket last year, Shaun the Sheep and his flock are back for more adventures with Barbour, as part of its 2024 Christmas campaign....
Sourebynet500x500
 
The furniture design and sourcing company has secured partnerships for BBC Studios' Bluey and with Disney, working on new children's furniture collections with 'storytelling at their core' and remastered to align with modern lifestyles....
JudgeDredd500x500
 
The UK-based pop culture company has signed a global gift and collectables licence with Rebellion for 2000 AD, the home of Judge Dredd and Rogue Trooper....
BeanoAmazonKids500x500
 
Beano - the world’s longest running weekly comic - has partnered with Amazon Kids+ on a wealth of original content including an exclusive Beano Bite app....
TalkingTomAngryBirds500x500
 
The partnership unites the Talking Tom and Red characters for the first time in a special crossover event....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.