Rubies asks if you are Traitor or Faithful with new dress-up range

All3Media International and Rubies Masquerade UK have partnered to launch the official dress-up for hit BBC reality series, The Traitors.

The deal was brokered by licensing agency, Metrostar.

The eponymous green cloaks worn by the cast members in the show have been recreated by Rubies’ technical teams. The replica cloaks will come in two sizes and will launch this month, ahead of Halloween and in anticipation of the second UK TV series.

The cloaks feature the classic bottle green colour, with an oversized hood and gold foil finishing with the official Traitors logo.

“The cloak signals a new direction for Rubies as we bring the captivating game of The Traitors to life for anyone, at home or with friends and family, to play and immerse themselves in the world,” commented Justin McGiffin, head of licensing at Rubies. “On top of this, our teams have given the product and packaging the innovation it deserves, transforming it into the perfect gift for consumers as we head into peak gifting season.

“We’re excited to partner with Metrostar and All3Media International on this license, and to see how The Traitors continues to grow with the recent announcement of season two.”

Jane Sharp, vp licensing at All3Media International, continued: “We’re delighted to have found such faithful partners in Rubies and Metrostar to launch the official dress-up line for the BBC’s smash hit series The Traitors. With Halloween just around the corner and Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect moment and we can’t wait for fans to don the iconic oversized hoods and find out if they suit the ultimate look of deception and betrayal.”

Other licensing deals so far confirmed for The Traitors include a publishing deal with Penguin Random House, a board game deal with Vivid Goliath and a card game with Ginger Fox.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.