All3Media International and Rubies Masquerade UK have partnered to launch the official dress-up for hit BBC reality series, The Traitors.
The deal was brokered by licensing agency, Metrostar.
The eponymous green cloaks worn by the cast members in the show have been recreated by Rubies’ technical teams. The replica cloaks will come in two sizes and will launch this month, ahead of Halloween and in anticipation of the second UK TV series.
The cloaks feature the classic bottle green colour, with an oversized hood and gold foil finishing with the official Traitors logo.
“The cloak signals a new direction for Rubies as we bring the captivating game of The Traitors to life for anyone, at home or with friends and family, to play and immerse themselves in the world,” commented Justin McGiffin, head of licensing at Rubies. “On top of this, our teams have given the product and packaging the innovation it deserves, transforming it into the perfect gift for consumers as we head into peak gifting season.
“We’re excited to partner with Metrostar and All3Media International on this license, and to see how The Traitors continues to grow with the recent announcement of season two.”
Jane Sharp, vp licensing at All3Media International, continued: “We’re delighted to have found such faithful partners in Rubies and Metrostar to launch the official dress-up line for the BBC’s smash hit series The Traitors. With Halloween just around the corner and Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect moment and we can’t wait for fans to don the iconic oversized hoods and find out if they suit the ultimate look of deception and betrayal.”
Other licensing deals so far confirmed for The Traitors include a publishing deal with Penguin Random House, a board game deal with Vivid Goliath and a card game with Ginger Fox.
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