This ad will be closed automatically in X seconds.

Sagoo celebrates after French award triumph

Agency scoops Best Lifestyle Brand for its work with artist Keith Haring at Licensing International France Awards.

Independent agency Sagoo is celebrating after scooping the Best Lifestyle, Corporate or Celebrity Brand award at the Licensing International France Awards for its work with artist, Keith Haring.

Sagoo – which picked up the award earlier this month – fought off competition in the category from three other finalists including Mattel and Barbie, Textiss and Freegun, and Sanrio with Hello Kitty.

The agency manages the licensing rights for Keith Haring in France and has built a popular consumer products range across a number of categories and age groups including apparel, accessories, footwear, sports equipment and more with key licensees throughout the territory.

The bright colours, bold lines and simple subject matters of Keith Haring’s art has made it instantly recognisable and unique as a brand. Keith covers relatable concepts with his work, such as birth, death, love and war, which he conveys using iconic symbols, embodied in everyday figures such as hearts, babies, dogs, waves and more.

“We are proud that a small agency has been recognised for its work on one of the leading contemporary artists,” commented Veronique Pichon, owner of Sagoo. “We are also thrilled to have been able to conclude deals on a global basis for the property with major partners such as Lacoste.”

(Photo: © Mat Ninat 2020)

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
PrimarkPortugal500x500
 
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
SwizzelsOneStop500x500
 
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
OGTheGrinch500x500
 
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
KeithTaperell500x500
 
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
LoveIslandshop500x500
 
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.