Sagoo celebrates after French award triumph

Agency scoops Best Lifestyle Brand for its work with artist Keith Haring at Licensing International France Awards.

Independent agency Sagoo is celebrating after scooping the Best Lifestyle, Corporate or Celebrity Brand award at the Licensing International France Awards for its work with artist, Keith Haring.

Sagoo – which picked up the award earlier this month – fought off competition in the category from three other finalists including Mattel and Barbie, Textiss and Freegun, and Sanrio with Hello Kitty.

The agency manages the licensing rights for Keith Haring in France and has built a popular consumer products range across a number of categories and age groups including apparel, accessories, footwear, sports equipment and more with key licensees throughout the territory.

The bright colours, bold lines and simple subject matters of Keith Haring’s art has made it instantly recognisable and unique as a brand. Keith covers relatable concepts with his work, such as birth, death, love and war, which he conveys using iconic symbols, embodied in everyday figures such as hearts, babies, dogs, waves and more.

“We are proud that a small agency has been recognised for its work on one of the leading contemporary artists,” commented Veronique Pichon, owner of Sagoo. “We are also thrilled to have been able to conclude deals on a global basis for the property with major partners such as Lacoste.”

(Photo: © Mat Ninat 2020)

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