This ad will be closed automatically in X seconds.

Sagoo celebrates after French award triumph

Agency scoops Best Lifestyle Brand for its work with artist Keith Haring at Licensing International France Awards.

Independent agency Sagoo is celebrating after scooping the Best Lifestyle, Corporate or Celebrity Brand award at the Licensing International France Awards for its work with artist, Keith Haring.

Sagoo – which picked up the award earlier this month – fought off competition in the category from three other finalists including Mattel and Barbie, Textiss and Freegun, and Sanrio with Hello Kitty.

The agency manages the licensing rights for Keith Haring in France and has built a popular consumer products range across a number of categories and age groups including apparel, accessories, footwear, sports equipment and more with key licensees throughout the territory.

The bright colours, bold lines and simple subject matters of Keith Haring’s art has made it instantly recognisable and unique as a brand. Keith covers relatable concepts with his work, such as birth, death, love and war, which he conveys using iconic symbols, embodied in everyday figures such as hearts, babies, dogs, waves and more.

“We are proud that a small agency has been recognised for its work on one of the leading contemporary artists,” commented Veronique Pichon, owner of Sagoo. “We are also thrilled to have been able to conclude deals on a global basis for the property with major partners such as Lacoste.”

(Photo: © Mat Ninat 2020)

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

TIGA, the trade body representing the UK video games industry, has delivered its Spring Budget submission to the Rt Hon Jeremy Hunt MP, Chancellor of the Exchequer, as it looks to drive further growth in the sector....
The clock is ticking to get your entries in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal closing on Friday 8 March, so don't delay....
The 'phygital' fashion pioneer is partnering with Warner Bros. Discovery Global Consumer Products on limited edition physical apparel paired with digital collectables that offer real-world value and consumer experience....
The Swedish entertainment company has acquired the majority share of award-winning American singer-songwriter Cyndi Lauper’s master recording revenue and publishing....
Year-on-year sales for the costume division of Jakks Pacific dropped 12%, but were 22% higher than 2021....
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.