Santoro partners with DeAgostini on new Gorjuss collection

Santoro has partnered with DeAgostini on a new range of Gorjuss collectable tins containing coloured and scented clays.

The two companies have enjoyed a longstanding relationship, having run Gorjuss campaigns together since 2018 across Europe.

Previous years have seen DeAgostini develop three different series of 3D figurines, sold in blind flowpacks through European kiosk channels to great success – selling in excess of 2.5 million figurines.

DeAgostini’s latest campaign of collectable tins features 12 different Gorjuss characters, each containing a coloured clay inside designed to coordinate with each character and features a unique scent inside.

The scents include watermelon, marshmallow, strawberry, toffee, pineapple and peppermint.

The tins, meanwhile, have a sleek matte finish and come in three different shapes – circular, rectangular and heart-shaped.

“We are very pleased to extend our collaboration with Santoro with this new collection,” commented Sonia Alves, flowpacks marketing manager at DeAgostini Publishing. “Our goal is to keep surprising Santoro’s fans with new and original collections.

“Confident of the success, we invite everyone to enter into the amazing world of Gorjuss and enjoy a world of sensations.”

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