This ad will be closed automatically in X seconds.

Sarah & Duck marks 10 years with new agency and key partnerships

Preschool animation, Sarah & Duck is celebrating 10 years with a new agency and the launch of a consumer products programme that promises “that little bit of extra creativity”.

The brand – created by Karrot Entertainment – has appointed This is Iris to drive the licensing programme.

A new licence has been signed with CBeebies for Sarah & Duck to remain on screen up to 2028. Meanwhile, a global distribution deal is currently being finalised by BBC Studios, which includes a new partnership with Amazon Prime for the Indian market.

The brand is looking to the future with a new deal for China through UYoung and additional UK partnerships have been established with Twinkl for Sarah & Duck-themed learning resources, and with the charity Farms for City Children, which offers disadvantaged kids countryside breaks on working farms.

In addition, MEI Theatrical’s puppet show – Sarah & Duck’s Big Top Birthday – is touring UK theatres, while cinema chain Picturehouse has been running episodes as part of its Toddler Time programme.

“What is magical about the brand is that the original generation still loves it,” commented Sarah Lawrence, md at This is Iris. “Preschoolers are discovering the brand through iPlayer and CBeebies, but slightly older kids are still engaging too. We haven’t lost a generation, we’ve just gained a new one behind it.”

You can read more about the plans for Sarah & Duck in the upcoming autumn edition of Licensing Source Book.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

To mark the launch, the Sidemen took over Iceland's Hackney store, rebranding the supermarket as 'SIDESLAND'....
Following a report by Sky News yesterday (17 June), that Wonder Group is preparing for insolvency, the company has commented to clarify its current position....
Chris Evans-Pollard, founder of Three60 Brands, has been engaged by William Hunt to manage all brand licensing activity globally....
The Formula 1 Exhibition is set to give fans a thrill this summer as it opens its doors in the UK for the first time on 23 August, at London's ExCeL....
Newcastle United has joined forces with New Era to create a new range of headwear for the 2024/2025 season....
Crocs is readying its latest licensed collaboration, unveiling a new Minions-themed design to tie in with the premiere of Despicable Me 4....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.