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Sarah Jester takes on new Bioworld International role

Popular former Primark licensing coordinator strengthens licensee’s headcount.

Bioworld International has boosted its headcount with the appointment of former Primark executive, Sarah Jester.

Sarah (pictured) has joined the apparel and accessories licensee as key account development manager. She will work alongside both Martyn Harrison, head of sales, and Richard Radford, head of licensing, to manage and develop key retail partnerships.

Sarah brings with her over nine years of experience with fast fashion retailer Primark, having held a number of roles within the buying team and most recently as licensing coordinator.

“We’re very pleased to welcome Sarah on board here at Bioworld,” commented Richard. “In the short time she’s been part of the team, she’s made such a difference, and I look forward to working even more closely together to build on what’s already been achieved. With Sarah’s experience, contacts, retailer knowledge and industry ‘know how’, I look forward to seeing what the future brings as we increase our service and commitment to the key retailers across Europe.”

Martyn continued: “We are extremely excited to have Sarah join the team; not only does she brings a wealth of experience in licensing but also in best practice that will enhance further the service levels we provide to our customers.

“Bioworld International is quickly becoming the ‘go-to’ destination for all licensing products; it’s a responsibility we take seriously and so it’s important that we continue to invest in talented people – we believe in Sarah we have found just that.”

Sarah told Source that she is “thrilled” to have joined Bioworld International at such an exciting time for the business.

“With such a wide portfolio of licences and diverse range of product categories, there are huge opportunities for growth and I’m looking forward to working with the amazing team to further strengthen our retail partnerships and drive the business forward,” she commented.

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