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Scotch & Soda adds Felix the Cat apparel line

CPLG secures deal with Dutch fashion brand for new 42-line collection.

CPLG has revealed the latest collaboration for the Felix the Cat property, teaming with Dutch fashion brand Scotch & Soda.

The new apparel collection features 42 items for men, women and children including leather jackets, jersey wear and denim.

Susan Meinen, head graphic design at Scotch & Soda, selected vintage versions of Felix the Cat from creative archives and hand painted artworks for pieces in the capsule collection, such as a statement leather jacket for women.

The collaboration between Universal Brand Development’s Felix the Cat and Scotch & Soda’s high profile denim label Amsterdams Blauw is the first of its kind, and sees the range showcased to trade this month with an in-store launch in November 2017.

The launch will be backed by a consumer PR and marketing campaign across social and print media.

“We are delighted a partner of the calibre of Scotch & Soda will be launching this unique Felix the Cat collection,” said Matt Tobia, account manager, CPLG Benelux.

“The classic artwork, together with the playful nature of Felix, are a great fit with Scotch & Soda’s Amsterdams Blauw brand, making them an ideal partner for this iconic character.

“The collection is a great mix of innovative denim pieces and sportswear styles. We are confident fashion fans worldwide will be equally enthusiastic when the Amsterdams Blauw Felix the Cat capsule hits stores later this year.”

Alex Jaspers, global merchandise director at Scotch & Soda, added: “Felix the Cat immediately came to mind when thinking of a companion for our denim line Amsterdams Blauw.

“We have always seen him as the anti-hero in the cartoon world, even with his pop-icon status. Felix loves to entertain, he has a down to earth mentality and an unpredictable creative view, three characteristics that resonate with Amsterdams Blauw.

“We appreciate the support that CPLG and Universal Brand Development have been giving us over the past few months; they’ve helped our friendship grow into a fun capsule collection.”

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