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Scotch & Soda launches second Felix the Cat range

Extensive collection includes 55 lines for men, women and children.

Dutch fashion brand Scotch & Soda has launched a second Felix the Cat apparel collection.

The extensive range comprises 55 lines across men’s, ladies and kids, including denim jackets, jersey wear, t-shirts, swimwear and accessories. The collection is available in all stores globally, online and via the Scotch & Soda app.

The streetwear collection features sketch-inspired vintage versions of Felix the Cat, taken from the creative archives, with burnout effect prints, placement graphics and all-over Felix embroideries.

In a deal brokered by CPLG, Scotch & Soda launched its first Felix the Cat capsule collection back in October 2017, supported by a high profile consumer PR, marketing and social media campaign.

The collaboration between Universal Brand Development’s Felix the Cat and Scotch & Soda’s high profile denim label Amsterdams Blauw was the first of its kind.

“We had an incredible response to the launch of the first Amsterdams Blauw Felix the Cat collection last year,” said Matt Tobia, account manager at CPLG Benelux. “The collaboration was heavily supported by Scotch & Soda and established Felix in the fashion arena, introducing the brand to a whole new generation of fashion conscious consumers.

“The second collection introduces a new Spring/Summer colour palette as well as must-have summer accessories including a cap, flip flops and tote bag. We can’t wait for to see the reaction from fans.”

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