SEGA Europe readies for Festival of Licensing

SEGA Europe is looking forward to sharing its upcoming plans to mark the 30th anniversary of Sonic the Hedgehog in 2021 during October’s Festival of Licensing.

The company is planning a year of celebration including some major announcements, digital content, partnerships and a tailored licensing programme.

In addition, Paramount has recently confirmed a sequel to the Sonic movie – the original hit cinemas earlier this year and has grossed over $300 million to date, making it one of the most successful video games movies of all time.

SEGA Europe will be showcasing its full portfolio of IP during the Festival – from its long-established retro licensing programme through to a roster of new gaming IP.

This includes a ground-breaking new first person shooter IP which comes from SEGA’s award winning studio, Creative Assembly – the team behind Alien: Isolation and Halo Wars 2.

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