Lush has unveiled its latest licensed collaboration, teaming with DreamWorks Animation’s Shrek franchise for a collection which celebrates everyone’s ‘inner swampy self’.
The collection launches exclusively via the Lush app at 9am on Friday 22 March and in selected stores (Glasgow City, Liverpool, London Oxford Street and Edinburgh) and the Lush website on Monday 25 March.
Inspired by Shrek’s journey from a self-loathing to a self-accepting ogre, the range aims to bring joy and Shrek’s irreverent humour to the worlds of beauty and wellbeing.
The limited edition range features Get Out Of My Swamp shower slime, Shrek Swamp bath bomb and Fiona shower gel, complete with new and exclusive fragrances, as well as returning favourite scents for Gingy bubble bar and Donkey bath bomb.
“I love how Shrek is a family film I enjoyed when I was in my teens and now my own teenager loves all the meme culture of Shrek today,” commented Melody Morton, creative concepts director at Lush. “It’s a classic film that celebrates self-love and was an obvious fit for a Lush collaboration. It’s earthy and fun and perfect for some swampy self care.”
The Fiona shower gel has a light, fresh and fruity scent of lime and green grass, featuring lime, pine buchu oils and mango leaf absolute, while Shrek Swamp is scented with rich, deep chocolate mixed with a refreshing, minty and spicy top note thanks to peppermint, pink pepper and vanilla.
Lush’s best selling Mask of Magnaminty face and body mask, fondly referred to as ‘Shrek Pack’ by customers in South Korea for its ogre-like green hue, will also be donning a special Shrek label to celebrate the collaboration.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
