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Signature Gifts adds Build-A-Bear to portfolio

New storybooks are personalised to tell the story of a child’s experience in the workshop from the bear’s perspective.

Signature Gifts has launched an ambitious new line with Build-A-Bear.

The new range of personalised storybooks tell the story from the Bear’s point of view and tells the tale of how the child first met them in the Build-A-Bear workshop.

Customers can choose from a range of eight different Bears, as well as dress them with different clothes and accessories.

Signature Gifts is also offering a gift voucher which contains a code that can be redeemed on its website, giving customers options to build their own book.

“It is a very exciting product, and we feel that the Build-A-Bear brand is something that fits in very well with our company identity as a supplier of personalised gifts,” commented David Morris, trade marketing manager at Signature Gifts. “We are looking forward to customers being able to match their book up with the bear they have created at the Build-A-Bear workshop.”

The deal was secured by Licensing Link Europe, which is the UK and Ireland agent for Build-A-Bear.

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